Any Recommendations on a Cheap (or free) and Effective Way to Market a Resume Writing Service?

Question by Michael C: Any Recommendations on a Cheap (or free) and Effective Way to Market a Resume Writing Service?
Our family-owned business is looking for an effective way to highlight and emphasize our Executive Resume Writing Service for nothing or next-to-nothing. Since we are a small business, we don’t have the budget to advertise on the radio or newspaper.

In the past, we have used Craigslist and other online postings with mixed results.

I would be open to hear ANYTHING! A creative way or place to put fliers? A joint venture with someone else? Any ideas are welcome in this VERY tough economy.

Best answer:

Answer by Savvy Affiliate
I recommend you take a two-fold approach.

First: sign up for elance.com, guru.com, getafreelancer.com or rentacoder.com. Some of these are free. Some are not. These are marketplaces for freelance work like yours to be exhibited. Truthfully, you will be in competition with ever other freelancer who doing something similar. They are all bidding on a job, but there are people are there looking for your type of work.

Second, I recommend creating a website about your service. Google Sites, Webs.com and Weebly.com all over free, easy-to-use website makers. Look at other resume writing sites and se how they do theirs to give you ideas, and then make yours unique. What services do you offer that will stand out over your competitors?

After that, you’ll have to consider drawing traffic. Free ways of getting traffic to your site will take time. Immediate ways of getting traffic to your site, you will have to pay for. You Tube, Submitting to DIGG, posting in your local paper, things like that. Offline services are still good.

Pay-Per-Click advertising such as 7search.com (incredible targeted traffic), Yahoo, MSN, Google Adwords, Adbrite are all very good ways to get traffic to your website. But watch you daily budget. Clicks ad up really fast.

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